Even as you approach Kashmir Wellness & SPA Hotel Velingrad, you notice its non-standard and spectacular advertisement. You will be greeted by a granite and wood sculpture on which we have installed embossed letters with his name. The inscription perfectly complements the monument and emphasizes the elegance of the brand. The product is a modern recreation of an advertising totem. It is located in a forest garden, along the road to the hotel, and serves successfully as an informative sign. The atypical presentation itself arouses interest in the brand and is an excellent image advertisement.
“Kashmir” is derived from “cashmere” – a high-quality, fine and soft woolen fabric, which is produced from the down of the eponymous mountain goat breed. In fact, this animal is depicted on the sculpture which is also an element of the hotel’s logo. The name brings a feeling of luxury and magnificence, closeness to nature and the mountains.
See also: Fancy sign for Hotel Kashmir Wellness & SPA, Velingrad
Embossed letters Kashmir made of plexiglass and aluminum
We made the embossed letters with a base of 10 mm black plexiglass and a face of aluminum sheet, painted in the customer’s desired color according to the RAL system. The inscription is mounted at a distance from the stone, using holders. The resulting channel letters with standoffs stand out better, creating a sense of depth and space.
This type of channel letters look very elegant with their fine and precise craftsmanship. In addition, they are durable and withstand the effects of atmospheric conditions. Because of these advantages, they are widely used by various businesses to represent reputable brands.
As a result, we were able to recreate Kashmir Wellness & SPA Hotel’s concept of exclusivity through the stylish lettering – part of the hotel’s overall branding.