In November 2024, the Media Design team successfully completed the full exterior advertising project for the new GStroy store in Plovdiv. GStroy is an established leader in the trade of construction and furniture materials. The advertising products we delivered for them included three signs with illuminated channel letters, branded windows and doors, and an impressively tall advertising totem. The project was completed on time and with exceptional precision, with each installation carefully aligned with the client’s high standards and long-standing reputation. Let’s take a look at the stages of building GStroy’s exterior appearance:
Illuminated Channel Letters – The Face of the Store
The facade of the new store impresses with three voluminous signs: “GStroy” (the company logo featuring its iconic beaver) and the two additional words on the sides – “строителство” and “градина” (in English: “construction” and “garden”, respectively), both clearly highlighting the company’s main areas of activity. All the signs are illuminated, with faces made of white polycarbonate, overlaid with 3M SC3630-136 Lime Green translucent film and a 3M SC3635-222 Dual-Color Film. With this choice of materials, we successfully achieved the “day and night” effect – meaning the letters glow in a different color at night compared to their appearance during the day. The sides are crafted from aluminum, giving the structures both stability and a refined finish.
The GStroy sign boasts impressive dimensions of 17.67 meters in width and 4.74 meters in height, making it a visual focal point of the facade. The signs “строителство” and “градина” measure roughly 6.6 meters by 59 centimeters and 3.9 meters by 69 centimeters each. All elements were manufactured with exceptional precision and attention to every detail, showcasing the professionalism and high standards of our team.
A Totem Introducing the Brand from Afar
In front of the store entrance, we erected a totem built from three non-illuminated panels made of white bond, each measuring half a meter in width by 220 cm in height. The lettering was cut from high-quality 3M SC2080 film, ensuring a long-lasting appearance and excellent weather resistance. The totem serves as a strong landmark and complements the overall brand identity of the location for its customers even before they step inside.
Window and Door Branding – Finesse in Every Detail
For the store’s windows and entrance doors, we used a combination of perforated film, film with a “frosted” effect, and laminated film, primarily featuring the 3M products SC 50-12 and SC 2080-G16. The films also incorporate brand elements, such as the aforementioned beaver, effectively reinforcing the store’s visual identity. The selected materials are not only highly aesthetic but also exceptionally durable, while the professional application provided the flawless results you see in the pictures here.
Stay tuned for another exciting project coming soon – the interior signage and full interior branding of GStroy’s new store in Plovdiv! The Media Design team will once again demonstrate the highest standards, attention to detail, and professionalism every step of the way!