As a leading construction company, it was essential for IDL to have offices that reflected the style and quality expected by their clients. That is why they entrusted Media Design with the creation of three illuminated signs with channel letters, each designed to showcase the company’s professionalism and high standards. As a result, their Plovdiv location was completely transformed – IDL now impresses with sophisticated branding both inside and out, instantly catching the eye of potential clients.

Good advertising starts before the entrance

The exterior sign with the IDL logo needed to convey the company’s prestige. We built it from a plexiglass box, carefully integrated into the façade so that the different materials achieved a perfect visual harmony. The face was crafted from brushed stainless steel, while embossed plexiglass letters spelled out the company’s name and field of business. For these letters, we chose a special “day and night” kind of illumination – by day, the sign has a stylish black look, while at night it lights up brightly.

Another outdoor project featured the inscription “Porto Maritsa” on one of the building’s walls. These channel letters, also illuminated but larger this time, were once again made from elegant brushed stainless steel. Mounted on spacers, they create a striking halo effect when lit. Together, the two exterior signs form a powerful visual presence that reinforces trust in IDL’s clients right from the entrance.

Letters that complement any interior

For the interior, IDL opted for the reflective effect of mirror-finish stainless steel, which was then used for the face of their second logo sign. The non-illuminated embossed letters were mounted on 10-mm black plexiglass. With their modern look, they fit seamlessly into what one might call a rather eclectic interior design – combining its industrial ceiling with minimalist shelving and colorful wall accents created by the green moss patches. Thanks to their reflective surface, the letters add another dimension to the layered styles within IDL’s workspace.

These were yet another set of premium-quality letters crafted by Media Design. Today, the elegant signs adorn IDL’s building, strengthening the company’s professional image. The Media Design team takes pride in the result and believes the advertisements will certainly contribute to our client’s continued success.


Client: IDL


Date: August 2025


Warranty: 3 years


City: Plovdiv