Branding for GStroy, Part 2: Interior Advertising

Another large-scale project is now behind us – and how satisfying this one was! As a follow-up to our article on the exterior branding of GStroy’s new store in Plovdiv, here we present the interior advertising elements we created for the site. Through a variety of solutions – from the embossed letters to the signs and wrapped shelves – we carefully brought the brand’s identity to life throughout the store’s interior. Here’s a closer look at the results of our team’s precise and professional work:

Toner Center – A Visual Focal Point in the Heart of the Store

One of the standout interior features is the Toner Center – a fascinating structure made of colorful 10 mm PVC panels, which fold into an accordion-like shape in the center of the store. This unique three-dimensional installation immediately draws attention and stands out among the many surrounding products. Mounted on its front is GStroy’s embossed beaver logo and the inscription “Тонер център” (in English: “Toner Center”), transforming the area into a visual focal point for shoppers.

Embossed Wall Composition

Near the store entrance, we installed an embossed wall piece featuring GStroy’s signature mascot – the handyman beaver, standing on a ladder. Accompanying it are the embossed inscriptions “Обслужване на клиенти” (“Customer Service”) and “Построй с GStroy” (“Build with GStroy”), along with other graphic elements, all precisely cut from 5 mm black and white PVC. Some details, such as the beaver’s helmet, were crafted from white 5 mm PVC, covered with high-quality vinyl and finished with a matte green laminate, which perfectly matches the brand’s color palette.

Branded Film for a Unified Visual Identity

The interior windows throughout the store were wrapped with frosted and colored film, some sections also featuring the company’s logo printed in large format. We also applied 3M IJ 40 vinyl floor stickers at the entrance gates – а clear directional signage which guides visitors from the moment they walk in. To help customers navigate the space more easily, we wrapped the product shelves with white magnetic vinyl. On its surface were printed the product category names, such as “водосточни тръби” (“gutter pipes”) and “покривни покрития” (“covering materials”). Thanks to the selected material, these graphics can be easily removed or updated when needed. With their functional and visual versatility, the wrapping films enhance both the navigation within the store and the brand’s visibility.

Stylish Navigation with Media Design’s Signage

Some of the most helpful visual cues in the store are precisely the numerous signs provided by our team. The cash registers, for instance, stand out with their signs made of 10 mm PVC in the brand’s signature bright green color. We also produced large section signs measuring roughly 120 cm x 175 cm, as well as smaller product signs, all featuring GStroy’s branding and design elements like the iconic beaver logo. To round out the interior branding, we installed small PVC signs identifying areas such as the restrooms, offices, and staff-only zones – ensuring easy navigation without sacrificing style or consistency.

With over 30 years of experience in construction and home improvement, GStroy deserves branding that reflects its professionalism and market presence. That’s exactly what we delivered: a functional, attractive, and visually cohesive interior that makes navigation easy, strengthens brand identity, and fosters a positive customer experience from the very first step inside.