One of the most visited locations in The city under the hills is Mall Plovdiv. The variety of places for enjoying and shopping attract many people. In so a competitive ambiance the most important way to be noticed is a spectacular advertisement. One of the trading center’s stores – Hippoland, has turned to Media Design for designing, manufacturing, and installing its outdoor ad. Hippoland is the biggest toy store chain in Bulgaria. Here you will find quality products for babies and kids and you will be impressed by the polite attitude of the servants.
We performed the project with the needed precision and installed a big illuminated logo of Hippoland on the facade of Mall Plovdiv. The channel letters of the toy store grab the attention because of their variegated colors and large size.
Aluminum channel letters with flexible faces for Hippoland in Mall Plovdiv
To produce the lettering we used aluminum profiles, flexible substrate 3M Panagraphics III and 3M Translucent Film.
The aluminum system for channel letters makes them lightweight but durable and resistant. 3M flexible substrate provides the excellent distribution of the light and it has a protective layer against humidity and dust. The front side of the channel letters is wrapped with 3M Scotchcal Translucent Film to look like the original logo.
The signage is mounted on steady metal construction to ensure the safety of the Mall’s visitors. We used a reliable illumination too – this one of the Korean manufacturer G.O.Q. LED.