Media Design successfully completed a branding project for SWIPE.BG’s store – an online platform for buying and selling second-hand mobile phones. The company’s new office is located in a prime spot in the heart of Plovdiv, on “6th September” Boulevard, making its professionally designed exterior a powerful tool for attracting new customers. Here are the main advertising elements we provided for SWIPE.BG’s new location, along with the materials used in their production:
Corner Sign Offering Maximum Visibility
The frieze, as the part of the store that’s most visible from a distance, was ideal for placing the main advertising features that help the company stand out and be remembered. At the same time, its angled shape on the building corner posed a challenge, requiring a sign that could cover all three, varying in length sides.
We created a vinyl sign mounted on an Etalbond base. The light-colored printed text stands out strikingly against the dark background. On the front and longest side of the sign (measuring over 12 meters), the SWIPE.BG logo is centrally positioned in a bold, distinctive font. On the left, we see the phrase “купи, продай, ремонтирай” (In English: “buy, sell, repair”). Meanwhile, the right side of the sign reads “телефони, лаптопи, смарт устройства” (“phones, laptops, smart devices”). Each of these elements is paired with the SWIPE.BG logo in ambient blue. On the shorter side facing the boulevard, the company’s name, logo, and a second call to action are displayed. The sign glows attractively at night, as seen in the photos, making it a perfect visual highlight that reinforces the store’s presence on the busy boulevard.
Interior Branding of the Store
We also took care of shaping the interior look of the location. On one of the walls, we installed stylish embossed letters made of black plexiglass spelling out SWIPE.BG, accompanied by the logo produced as a printed sticker. Promotional stickers of the same material were applied to the outside of the storefront windows. Next to the letters, there’s a vertical illuminated textile sign using a print on a ClearView film, produced by the world-renowned American brand 3M. Its vibrant, saturated colors ensure high visibility, even from outside. Finally, we delivered the high-quality desk graphics placed near the store windows. These play a key role in catching the attention of passersby with their attractively advertised offers.
Thanks to our team, SWIPE.BG has strengthened its position in the heart of Plovdiv, ensuring a steady stream of new customers and a lasting presence in the Bulgarian market. Want the same level of success for your business? Don’t hesitate – get in touch with us today!