The Estil brand is renowned for its excellent quality and refined style. As a manufacturer of travel bags and suitcases, the company has been providing modern and practical solutions to cater to diverse preferences for over two decades.

For the upcoming opening of a new store in MOL Plovdiv Plaza, Estil approached us to create an illuminated advertisement that would enhance the attractiveness and presentability of the location.

Illuminated acrylic letters with the Estil logo welcome customers

For the branding of the store, we used embossed “sandwich” letters. With them, attractive channel letters are obtained, thanks to the combination of different materials, colors and LED lighting. In this project, the embossed letters are made of two types of plexiglass – transparent and red, in order to get the exact look of the company logo. The inscription “Estil” is embedded in a composite panel sign. This is a typical technique for mall stores to implement illuminated advertisements because it is safe, and also looks elegant, representing the brands properly. It has the advantage of looking like both an illuminated sign and channel letters.

Bright and efficiency illuminated channel letters

The LED lighting of Estil embedded letters is mounted in the bond sign (composite panel base). For years we have been working with the LED modules of the Korean company G.O.Q. LED. They are the latest generation of LED technology and are specialized for illuminated advertisements. They guarantee bright, uniform and efficient lighting, as well as a 3-year warranty on the manufactured advertising products. In practice, the life of the ad is at least 2 times longer than the warranty, providing trouble-free operation and peace of mind for a long time to businesses.


See also: Complete store branding of a Bulgarian brand for travel accessories



Client: Estil


Date: April 2023


Warranty: 3 years


City: Plovdiv