BSB, a renowned Greek women’s clothing brand known for its distinctive style and high-quality offerings, has been successfully shaping the fashion scene for over 40 years. Catering to fashionistas and individualists with a modern lifestyle, BSB has built an extensive distribution network of multi-brand stores in Greece and beyond. The brand emphasizes boutique clothing that allows women to express their femininity uniquely.
For the grand opening of their first store in Plovdiv, situated in Mall Plovdiv Plaza, the management approached us to create illuminated advertising that aligns with the brand’s international standards.
Elegant sign with illuminated channel letters BSB
In response to the brand’s exacting standards, we crafted an elegant Etalbond advertising sign in matte black with illuminated channel letters. The sign is designed to be as shallow as possible, ensuring it stands out while seamlessly fitting into the overall aesthetic of the boutique. The BSB lettering is made as aluminum channel letters with black sides, providing forward-directed illumination. We utilize high-quality LED lighting to guarantee reliable and long-lasting advertising products. Given the importance of security, especially in enclosed spaces frequented by many people, we never compromise on the quality of lighting and installation.
As an additional feature of the store’s advertising, we installed a double-sided console sign. Serving as a signpost and emphasizing the store’s location, this sign is also black with white illuminated letters, enhancing the overall visibility of the boutique.