The Yustina Villas hotel complex is situated in the charming wine village of Ustina, nestled at the foot of the Rhodopes, only 26 km away from Plovdiv. The complex features double rooms, apartments, and houses spread across two sectors. Here, you will experience the comforts of home amidst refreshing mountain greenery. Yustina Villas boasts a spacious and modern classic restaurant with a seating capacity of 120 people. Indulge in delightful culinary creations made with locally sourced ingredients from Agro Yustina goat farm and Erim Fish farm, or celebrate special occasions with your family and colleagues. Additionally, guests can savor the exquisite and aromatic wines from Villa Yustina’s up-to-date wine list or explore selections from the wine cellar. For various business events such as team building activities, conferences, presentations, or tastings, the hotel complex offers a dedicated tasting room.

At the Media Design advertising agency, we took care to create an elegant and representative outdoor advertisement for the hotel complex, which would match its style and vision. We branded the main hotel parts with embossed letters with a stainless steel face, and on the facade of one of the villas we installed illuminated channel letters.

Illuminated inox channel letters Yustina Villas glows with a beautiful halo

To recreate the hotel complex’s logo, we utilized illuminated stainless steel letters, commonly known as inox letters. This material allows us to create inscriptions of varying complexity and size. Stainless steel channel letters maintain their pristine appearance even after years of use, ensuring that the brands are presented in the best possible light. The channel letters are mounted with spacers, which create an effective ambient (halo) lighting by positioning the inscription slightly forward from the base.

We mounted the illuminated hotel logo on a dark brown Etalbond sign to make the advertisement stand out against the bright facade of the complex. In this way, another effect was obtained – during the day, the product resembles an advertising sign, and in the dark part of the day it is seen as illuminated channel letters. For a long-lasting and bright illumination of the backlit letters for Yustina Vilas, we preferred high-quality LED modules G.O.Q. LED.


Client: Yustina Villas hotel complex


Date: December 2019


Warranty: 3 years


Location: Ustina village, region Plovdiv