Creating a logo design and emphasizing the details of the logo

ASG TIR Shop is a subsidiary of ASG ITT Ltd, which was founded in 2014. Its main activity is the sale of auto parts and consumables for trucks, trailers, and semi-trailers.

Some time ago we created a logo for ASG ITT Ltd, and soon for their subsidiary ASG TIR Shop. The logo design is executed with Helvetica font, in three main colors, with an emphasis on a graphically shaped yellow truck to associate with the main activity of the company.


Client:  TIR Shop


Date: May 2015


City: Plovdiv